It doesn’t make a lot of sense. Photography in itself is a visual art. For people to appreciate what you do, they need to see what you do.
In today’s world, having an online portfolio that showcases your talent, skills, new jobs you just completed (provided the client agrees to publishing), and clients’ reviews is imperative for various reasons. Moreover, if you are in a place like San Francisco, as a wedding photographer, a website depicting you as a San Francisco wedding photographer is needed if you want to outdo competitors.
Here are the top 6 reasons:
It is cheap and very easy to have a website. Within minutes, you can easily set up a functional website for your business at a cheap cost. You don’t even need to have previous experience. there are lots of “what-you-see-is-what-you-get” website building platforms out there and a quick search-and-read on google will give you all the help you need.
So, if you do not want to have a website, then you can be called a “lazy” photographer, right? And you don’t want clients thinking you are lazy.
It is Responsible
If that is not enough, then you should know that everyone expects you to have an online portfolio. Your photography is your venture, your business. And businesses with an online presence are seen to be more responsible and more trustworthy.
The number one rule when trying to attract clients is simply to make them trust you. A functional website will do more than that.
This San Francisco wedding photographer online portfolio at http://catiecoyle.com is exemplary of why you should have a functional website. You can see the level of trust clients place in her.
You have your space
Your website can be your online office. It can be your personal assistant too. You can easily manage your calendar and clients will be aware of your schedule. It makes scheduling and booking a lot easier. You can easily integrate scheduling software and tools.
That way clients do not need to wait for business hours before they give you a call or send an email. It is simply done when they visit your website and book you. Then, you contact them and complete the deal.
Your website is not just for photography and displaying good works. You can easily make money while doing what you love also.
You can advertise and get paid for it. Though you should be careful so that you don’t let ads overwhelm your website.
Then you can sell your photographs and works too. A website gives you your own space and you have the opportunity to be “seen without competitors”. E-commerce is the business of the day and getting your share in the photography industry is not a bad choice. Simply get a website.
This is very important especially if the next reason is something you need. Having website upgrades your status from “the local neighbourhood photographer” to “that internationally recognized photographer”. that sort of a thing.
When you get a website, more people all over the world see your work and you are already building an army of clients for yourself that way.
Clients will generally feel more comfortable with brand. It is why people love Adidas, Nike, Apple and Johnson & Johnson. These are brands that have made a name for themselves.
It is not different from your photography. You want to have a brand that you will be associated with. A website is the vey first step to branding your business.
So, whether you are a San Francisco wedding photographer or anywhere else in the world, ensure you have an online presence.